Full course description
Date and time
Thursday 17 March 2022, 9.30 am to 4.30 pm
Online – a Zoom link will be provided 24 hours prior to the event
This learning event is right for you if you are deal with the media and want to gain skills to control your media situation and deliver consistent and clear key media messages.
Whether you’re aiming to harness the media to reach a wider audience, enhance existing marketing and communications activities or speak during a crisis, media training can support you to do this with confidence and clarity. Armed with an understanding of how the media and journalists operate, you can help promote your agenda and reinforce your position while adhering to your school’s media policy and protocols.
This full day online workshop will be tailored to the needs of participants and they will have the opportunity to develop key messaging on scenarios suggested by them. Participants will also take part in an individual media interview and be provided with immediate feedback. The focus of the day is on practical skills to build confidence when dealing with the media. The group size is limited to eight participants.
“Fantastic! One of the best and most relevant training courses I have ever done!”
“Professional trainers who clearly knew how to deliver.”
“Absolutely brilliant. Very practical, fantastic content, very experienced presenters and professional delivery. A very worthwhile investment.”
- previous participants
Relevant Australian professional standards for teachers
6. Engage in professional learning
7. Engage professionally with colleagues, parents/carers and the community
- understanding of how the media operates
- Increase knowledge of processes for dealing with journalists
- practice in creating media messages
- strategies for dealing with difficult questions
- individual feedback on a practice interview.
Doug has gathered his skills, knowledge and experience from specialist media roles in Australia, the United States and the Asia Pacific Region.
He has represented broadcasters, state governments, corporate organisations, executive networks, statutory bodies, community enterprises, universities and training organisations.
His roles have included Bureau Chief, Executive Producer, Editor, Chief of Staff, National Reporter, National Television and Radio Presenter, Newsreader, ABC Washington Correspondent, ABC Canberra Correspondent and Journalism Lecturer.
Doug also judges various awards and provides expert advice to several committees for higher education in the field of journalism.