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Course

Media mastery training 2024129F

Sep 3, 2024 - Dec 31, 2024

Spots remaining: 4

$1,500 Enrol

Full course description

Date and time

Tuesday 3 September 2024, 9.00 am to 4.30 pm

Delivery mode

In person at ISV, 40 Rosslyn St, West Melbourne

Audience

Principal, School leader

Description

Each registered participant can bring along up to 3 key media observers / support people from their school team at no additional course cost (excluding catering fee $35 - school will be invoiced). They must be registered using this link.

Whether your goal is to leverage the media to reach a broader audience, enhance current marketing and communications efforts, or manage communications during a crisis, media training will empower you to do so with confidence and clarity.

By gaining insights into the workings of the media and the practices of journalists, you can effectively promote your agenda and reinforce your stance whilst adhering to your school’s media policies and protocols.

School leaders will have the opportunity to master the essentials of understanding and dealing with the media and ensuring that their experience with the media achieves their specific goals.

This comprehensive, full-day, in-person workshop is customised to meet the specific needs of participants. Attendees will be able to craft key messages based on their proposed scenarios. Each participant will also engage in a one-on-one media interview, followed by immediate feedback. The primary focus of the day is to develop practical skills that build confidence in media interactions.

“Fantastic! One of the best and most relevant training courses I have ever done!”

“Professional trainers who clearly knew how to deliver.”

“Absolutely brilliant. Very practical, fantastic content, very experienced presenters and professional delivery. A very worthwhile investment.”

- previous participants

Key takeaways

  • master the essentials of understanding and navigating the media landscape
  • increase knowledge of processes for dealing with journalists
  • practice in creating key media messages tailored to various scenarios
  • strategies for dealing with difficult questions
  • increase confidence in media interviews with practical, hands-on experience
  • individualised feedback on a practice interviews

Presenter information

Doug Weller

Doug has gathered his skills, knowledge and experience from specialist media roles in Australia, the United States and the Asia Pacific Region. He has represented broadcasters, state governments, corporate organisations, executive networks, statutory bodies, community enterprises, universities and training organisations. His roles have included Bureau Chief, Executive Producer, Editor, Chief of Staff, National Reporter, National Television and Radio Presenter, Newsreader, ABC Washington Correspondent, ABC Canberra Correspondent and Journalism Lecturer. Doug also judges various awards and provides expert advice to several committees for higher education in the field of journalism.