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StrategyStory - Get your school story straight to drive results 2024066W

Jun 12, 2024 - Dec 31, 2024

$1,190 Enrol

Full course description

Looking to register more than one person? Contact us at isLearn to arrange a group discount for your school.

Date and time

Day 1: Wednesday 12 June 2024, 9.30 am to 11.00 am

Day 2: Wednesday 26 June 2024, 9.30 am to 11.00 am

Day 3: Wednesday 31 July 2024, 9.30 am to 11.00 am

Delivery mode

Online – a Zoom link will be provided 24 hours prior to the event


Marketing Team, Communications Professional, Admission Officer


'Get Your School Story Straight to Drive Results' has been designed to enhance your school's marketing and promotion strategies through structured thinking frameworks. Participants will learn to craft, communicate, and effectively leverage their school's unique narrative to attract and retain teachers, parents, and staff, ultimately fostering a robust and engaged community.

Learn to identify and communicate the core values, achievements, and distinctive qualities that set your school apart. Techniques for engaging storytelling will be shared to help you connect with your community, ensuring your message resonates with potential and current families and staff.

Discover engagement practices to retain top educators and staff while attracting others to your school by creating a supportive, inclusive culture that encourages loyalty and dedication. Learn how to showcase your school's commitment to excellence and innovation in education, making it an attractive place for professionals to grow their careers and for families to entrust with their children's education.

Explore how to position your school as an educational leader and a community cornerstone by enhancing brand visibility, fostering community partnerships, and utilising social media and other marketing channels to amplify your school's story. Create a brand that stands out and deeply resonates with and unites the community around your school's vision and values.

Personalised school communication material will be available by consultation.

“The most interesting learning from working with Strategy Story in developing the school strategy and school story was the strong alignment of all areas of the community - affirming what and who we are today as well as identifying the challenges of the future.” Waverley Christian College                                    

Key takeaways               

  • tools to craft your story by skilfully defining and communicating your school's unique story to connect with and engage your community
  • strategies to keep your people by implementing engagement practices that retain top educators and staff and attract families
  • deeper understanding of how to build and forge a strong, recognisable brand that resonates within the local community.

Find out about the full suite of StrategyStory programs on offer in 2024.

Presenter information

Professor Donald MacLean         

As well as co-founding StrategyStory with Kate Hooper, Professor Donald MacLean works at the Adam Smith Business School, University of Glasgow. Donald’s internationally published, ground-breaking research on strategy is used by business and academics across the world. His book has been described as ‘genius’ and ‘tour de force’ by leading international scholars. He has held appointments such as Chair of the board of SAMS Research Services Ltd., Oban as a University town and strategy lead for the Institute of Directors.

Kate Hooper      

Kate Hooper was a BBC senior producer/producer (news and current affairs, politics, human interest, topical and events), and has led content and communication teams in a number of organisations. Kate is an Ambassador for Women’s Enterprise Scotland and a non-exec board member of a large charity. Kate has worked extensively across online,broadcast and print media and wrote her own column for years. Her passion is creating very human-focussed, strategic communications and content for audience to deliver results.