Full course description
Date and time
Wednesday 4 November, 10.00 am to 11.30 am
Delivery mode
Webinar
Audience
School leaders and those responsible for international student marketing and recruitment (from planning and strategy to operations and management).
Cost
Free event for ISV Members
Description
Independent Schools Victoria in conjunction with The Lygon Group is pleased to invite you/your key staff to our second interactive China Market Insights webinar for 2026. This pilot program held twice per year is tailored to meet school needs, and has been co-designed with ISV members to provide you with actionable insights outlining changes, opportunities and threats in the China market.
Key takeaways
- Market dynamics literacy — understand demographic shifts, evolving landscape and policies, parent decision drivers, and how these shape long‑term recruitment viability.
- China social media fluency — know how China's social media ecosystem and platforms influence awareness, trust formation, and ongoing student/parent engagement.
- Agent management capability — learn how to select, train, monitor and partner with agents to ensure quality, compliance, and alignment with school values.
- Evidence‑based recruitment insight — build the ability to interpret data, track conversion quality, and translate insights into strategy adjustments.
- Peer‑based intelligence sharing — learn how to leverage a Community of Practice to benchmark, share problem-solving, and co‑develop practical solutions.
Presenter information
The Lygon Group
The Lygon Group is an international education consulting and advisory firm dedicated to delivering trusted, bespoke insight and expertise. The firm works in partnership with organisations to navigate strategic challenges and unlock opportunities across all aspects of international education. Through its work, The Lygon Group creates meaningful, positive outcomes for its clients and the broader sector.
Eliza Chui, Market Insights Specialist
Eliza is a recognised leader in fostering international partnerships and a recipient of IEAA Excellence Award for Distinguished Contribution to International Education in 2023. Her extensive career includes three Australian diplomatic postings in Northeast and Southeast Asia, as well as serving as Austrade’s International Education Strategic Project Lead. Earlier in her career, Eliza held senior roles at five Australian and overseas universities. She also undertook a secondment to the Commonwealth audit of Australian universities, prior to AQUA’s establishment. Currently, Eliza is the Market Insights Specialist at The Lygon Group. Among her non-executive director roles, she is the Vice-Chair of the Australia-Taiwan Business Council and has previously served on the Boards of the South Australian Certificate of Education and Seymour College.
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China Market Insights Workshop 2 2026050F - *Leadership