Full course description
Date and time
Wednesday 11 Novemeber 2026, 10.00 am to 1.00 pm
Delivery mode
In Person, 40 Rosslyn St, West Melbourne 3000
Audience
School leaders and those responsible for international student marketing and recruitment (from planning and strategy to operations and management).
Cost
Admin Fee: $50. A small contribution that helps us cover the "basics" like hosting and technical support
Description
IndependentSchools Victoria in conjunction with The Lygon Group is pleased to invite you/your key staff to our second in person Community of Practice Workshop for 2026. This pilot program held twice per year is tailored to meet school needs, and has been co-designed with ISV members to provide you with actionable insights outlining changes, opportunities and threats in the China market. The agenda includes a two-hour session followed by a networking lunch.
Key takeaways
- The medium AND the message – check in on your brand proposition and how it’s coming across in your social media and digital marketing.
- Leveraging social media for successful recruitment – understand how social media is being used in China for ongoing student/parent engagement and for prospective student recruitment, and why that difference matters.
- Real world success stories – learn from social media experts how to harness digital tools for successful recruitment.
- Peer‑based intelligence sharing — learn how to leverage a Community of Practice to benchmark, share problem-solving, and co‑develop practical solutions.
- Empowering you to action — mapping your next steps and setting your priorities for the future.
Presenter information
The Lygon Group
The Lygon Group is an international education consulting and advisory firm dedicated to delivering trusted, bespoke insight and expertise. The firm works in partnership with organisations to navigate strategic challenges and unlock opportunities across all aspects of international education. Through its work, The Lygon Group creates meaningful, positive outcomes for its clients and the broader sector.
Ailsa Lamont
Ailsa is an experienced senior international education specialist with particular expertise in student recruitment, employability and environmental sustainability. Her 35 years of professional experience, include 16 years in university roles, including executive positions as Pro Vice-Chancellor International/International Executive Director at three Australian institutions. For the past decade, she has continued to provide strategic consulting services, data analysis and training to support the international education sector. She has served as a NAFSA Senior Fellow for Sustainability, and her work was recognised in 2023 with the International Education Association of Australia’s Award for Distinguished Contribution to International Education.